Our Mission

The Mission of the YWCA of Banff is empowering women, girls and our community through leadership development, advocacy, and provision of relevant programming and services.  In pursuit of this mission we focus on nurturing the following values:

A Women’s Perspective: Women must be leaders in shaping social and cultural directions to achieve equality for all women.

Accountability: We are accountable as professionals to our organization and the people and communities we serve.

Cooperation: We are connected to the community and other professionals, committed to learning and working meaningfully together to empower and promote the well-being of women, girls and our community.

Global Connection: We are interconnected through a global movement to women and their families.

Gratitude: We appreciate and respect the generosity of those who help us to achieve our goals.

Service: We provide professional service and create an environment that is open, respectful and welcoming.

Culture: We value a positive and cohesive culture shaped by personal integrity, diversity and a creative approach to new ideas.

In pursuit of this mission, with our values as guides, we will focus on the following priorities:

  • Working to end violence against women and girls
  • Social advocacy for the rights of women and girls
  • Advancing the leadership development of women and girls in our organization and community
  • Poverty reduction through affordable housing options
  • Financial sustainability through social enterprise

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